Ahrefs. The service, which originally specialized in backlink analysis, confirms its reputation today. User Experience: Both have their unique interfaces. SEMrush: My Recommendation. The keyword research tool i. Their big data page has all the numbers. N/A. I can tell you for sure, the keyword planner is the least accurate. But when compared to Semrush, there’s really not much of a competition. Yoast Seo vs Ahrefs 2023 – Which is the Best SEARCH ENGINE OPTIMIZATION (SEO) Tool? Welcome to our blog post comparing Yoast SEO and Ahrefs! If you’re looking to improve your website’s search engine optimization, you’ve probably come across these two. LongTail Pro 8. This SEO Audit Tools for Web-Based has a simple interface and i. 25 and 1 you should rank in the. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). The need for LongTailPro was born out a painful. This is a tough one because both have strengths and weaknesses. But pitting Mangools vs Ahrefs highlights its drawbacks. Long Tail Pro; Moz vs SE Ranking; Clearscope vs Surfer SEO; Raven tools vs AgencyAnalytics; Kwfinder vs Ahrefs; Moz vs WebCEO; Ubersuggest vs Semrush; Long Tail Pro vs Semrush; Ahrefs vs Ubersuggest; Surfer SEO vs Semrush; SpyFu vs Semrush; Majestic vs Ahrefs; Mangools vs. Ahrefs is an all-rounder due to its functions of keyword tracking, site audits and backlink analysis. Depending on your comfort level with keyword research and analysis, something as dense and extensive as Ahrefs may not be the right tool for you just yet. KWFinder doesn’t have the massive feature collection you’ll find in a power tool such as Ahrefs or Semrush. Holy crap does SEO change fast so your tools need to as well. Offers three pricing plans: Basic, Pro, and Business. With competitors like Semrush and Ahrefs, you can export the results and you'll have a difficulty score for every suggested keyword. UberSuggest vs. Ahrefs starts at $99/month and goes up to $399/month. MediaCoder in 2023 by cost, reviews, features, integrations, deployment, target market, support options, trial offers, training options, years in business, region, and more using the chart below. 2 out of 10. Ubersuggest Alternatives: 1. App comparison. The only problem? There are way too many SEO tools to choose from. Empower your team by. The next Semrush alternative, SEO PowerSuite, combines compelling features, customer support, search engine compatibility, and white-label reports. KWFinder helps you find excellent long-tail keywords with lower competition, making it easier to rank highly for them. SEMRush is a digital marketing toolkit literally bursting with features and is arguably the best Ahrefs alternative on the market today. 00 a month. Mangools' KWFinder: 220 searches, with month-by-month breakdown. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. Keyword Surfer 17. Even when you’ve narrowed down your choice to two tools, it’s a tough decision to make. SEMrush comparison is intended to offer valuable help to guide your decision. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. Three primary plans are offered: Business: 100,000 crawled pages/ 1,000 keyword tracking / 100,000 export credits. A website’s DR is high if it has many backlinks from high-quality websites. Google Autocomplete 15. They’ve even. SEMRush is something else you may want to think about, but I’ve not used the latter for a while. Nozzle for data. Ahrefs Keyword Generator 12. Google Autocomplete 15. UberSuggest VS KWFinder: The Ultimate Review 2022. Unlike Canva that’s excellent for creating banners or flyers, Figma offers solutions for projects that include collaborations, prototyping, UI designs, web designs. KWFinder is the primary Mangools tool and the most used. Ahrefs plans start at $99/month for a Lite plan and go all the way up to $999/month. . Compare price, features, and reviews of the software side-by-side to make the best choice for your business. > GET IT FREE NOW! In the world of digital marketing and search engine optimization (SEO), keyword research and backlink analysis are crucial for success. KWFinder vs. No More Result (s) Found. Ahrefs stands out as a powerful SimilarWeb competitor, highly regarded for its vast backlink database and comprehensive suite of SEO tools. Google Search Console for finding declining keywords. The 9 best rank trackers. You can search for specific geographic locations and languages. Mangools. KWfinder uses the benchmarks of Moz (e. They offer a variety of different payment methods such as. 2 out of 10. On KWFinder, it’s 46, and on SpyFu – it’s 36. Includes keyword research for YouTube, Amazon, and Bing. ) and rank tracking. The software also offers a free trial and other great features. Check competitor’s website authority. KWFinder. Ahrefs is trusted by marketers from the world's biggest brands. Raven tools vs AgencyAnalytics; Ahrefs vs Kwfinder; Moz vs WebCEO; Semrush vs Ubersuggest; Semrush vs SimilarWeb; SEO PowerSuite vs Semrush; Moz vs Ahrefs; Surfer SEO vs. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). Semrush 10. Don’t waste a minute and test out Wincher’s complete toolbox during a 14-day free trial. LTP allows up to 2,500 searches per 24 hours with it’s $45 per month plan if you really need a lot of searches but want to save money. An informed choice for SEO success. Instead, they use the Majestic SEO API. Here is the complete summary of features offered by both Surfer and Ahrefs: Surfer SEO. An SEO keyword tool just like Ahrefs, KWFinder is useful for tracing long-tail keywords that don’t offer a high level of competition. Choosing the better tool for position tracking depends on your preference for. Full review: Ahrefs User Reviews. Its unique because it allows you to generate hundreds or even thousands of unique “Long Tail” keywords in a matter of few seconds based on 1 single root keyword or multiple root keywords entered into the software. Bugs aside, KWFinder’s interface simply looks and feels more refined. Our methodologies aim to provide. Plus, Ahrefs doesn’t have a free trial — you have to pay 7 dollars to use it for 7 days, but that’s not the case with KWFinder, with which you get a 10-day trial period. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate. Alternative to Clearscope and Surfer. Pros Of Ahrefs. Lite. Using Soovle with Keywords Everywhere. Top 10 alternatives to SEO PowerSuite includes Semrush, Hubspot CRM, Google Analytics, Pulno, Ahrefs, Grammarly, ProRankTracker, SEOprofiler, ContentKing AND GetSEOfix. vs. Ahrefs comes in 4 packages: Lite, Standard, Advanced, Agency. I’ve explained the reasons for that in a separate Mangools vs Ahrefs comparison post. Ahrefs is all-round SEO agency software that offers services in the realm of keyword research, link building, competitor analysis (Here: This feature comes in handy when you’re doing competitor analysis. Ahrefs has indexed over 17 billion webpages; Ahrefs has the world's largest index of live backlinks; Ahrefs is used by over 6 million professionals worldwide; KWFinder has been. Ubersuggest (Freemium)So a subscription to Mangools now includes access to the following 4 SEO tools:. Ahrefs pricing: Ahrefs pricing starts at $99. Usefulness. Ahrefs. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. Sellics’ paid plan comes with a 7-day free trial for you to test-run the platform. Ubersuggest. This KWFinder vs. It’s KWFinder and I can honestly say that I’ve been a big fan of it since the first time I used it. Even the trial period is available at $7 for 7 days. Mangools/KWFinder: Best Value. The developers of this tool describe themselves as “online enthusiastic doing what we love”. Long Tail Pro vs Ahrefs. On the Choose a platform option Select “Web” button as shown above. There is an eternal comparison between Long Tail PRO vs KWFinder, but for Keyword Research, both tools do a great job. Ahrefs is a comprehensive SEO toolset known for its robust backlink analysis, keyword research,. AnswerThePublic 9. Backlink anchor text — Analyze anchor texts to see. ShortPixel vs. ) This modeling helps solve intrinsic problems in Google Keyword Planner data. Semrush also offers an amazing tool called “Keyword Magic Tool” for keyword research. . . SEMRush: Best Ahrefs Alterntive. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Sistrix vs Seobility; Ahrefs vs SE Ranking; Ahrefs vs. Each review is based on results of a test that has specific criteria and is consistent across every reviewed SEO product. No SEO knows how to accurately measure keyword difficulty, so no tool can build a perfect solution. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. KWFinder vs. Ahrefs shows the keyword’s difficulty is 67. Raven tools vs AgencyAnalytics; Ahrefs vs Kwfinder; Moz vs WebCEO; Semrush vs Ubersuggest;. The premium. Assuming you have a website, the Google Search Console might yield some new content ideas for you. com, we dedicate countless hours to meticulously test and interact with the best SEO services in the market, providing you. Below is an in-depth. Here’s a detailed feature test to help you pick a tool that will better fit your needs! What are Semrush and SEO PowerSuite? Semrush Overview (+ Pros and Cons). Compare software prices, features, support, ease of use, and user reviews to. This feature is especially useful for eCommerce store owners, as it can give an overview of the products potential customers are searching for. Visit Website. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Mangools SEO offers 5 powerful tools including a keyword research tool, a backlink checker, an SEO analysis tool, a SERP analysis tool, and a rank tracker. Promote. See how Ahrefs and Morningscore stack up against each other by comparing features, pricing, ratings, integrations, security & more. There is also a 10-day free trial. It is a good option for beginners on a budget. Keyword Tool vs. Ahrefs is trusted and used by the most prominent marketers around the globe. Nozzle for data visualization. Nozzle for data visualization. However, KWFinder has significant limitations compared to Ahrefs and SEMrush that make KWFinder less desirable for online marketers and small businesses with the budget to spend the additional $50 per month. g. BrightEdge. 90 per month Premium 44. Standard. KWFinder is another excellent tool for generating long-tail keyword ideas. Both SEMrush and ahrefs give a good-enough estimate of KD, which is right more often than it is wrong. KWFinder is known. Iiiiiinnnnn this video I take a look at the new FREE tool from AHREFs. Ahrefs measures DR based on a website’s link profile. Like most keyword research tools, Ubersuggestl also starts with a seed keyword and generates numerous suggestions based on your target. Semrush has probably the BIGGEST keyword database with over 18 billion keywords in over 140 geodatabases. io. . KWFinder is the ultimate tool for finding thousands of low-competitive long-tail keywords in almost any niche. Want to find long tail keywords with low competition? KWFinder is the perfect tool for beginners to do long-tail keyword research. ) and rank tracking. Updated September 14, 2023. But it does cover the core use cases of keyword research & rank tracking well, at a lower price, and while being very easy to use. $12/month as a starting point is good, even if the research caps can get annoying. To. Last Updated on : 10 Nov, 2023. It’s a generic keyword – so yes, I believe it’s hard to rank. Google Trends 16. You Need Fewer Backlinks. Keyword Surfer 17. The greatest perk is you can test these licenses on the fly with a 14-day free trial before committing. 3. Verdict: Ahrefs wins. Raven tools vs AgencyAnalytics; Kwfinder vs Ahrefs; Moz vs WebCEO; Ubersuggest vs Semrush; Long Tail Pro vs Semrush; Ahrefs vs Ubersuggest; Surfer SEO vs Semrush; SpyFu vs Semrush;. Related: Ahrefs vs SEMrush vs Ubersuggest. Ahrefs is at the top of our list, and for good reason. Mangools SEO software, unlike Ahrefs, is inexpensive for bloggers and small businesses. KeywordChef 5. Join for free to test Mangools and see how it works for your business. Best Keyword Research Tool: Semrush vs Ahrefs vs Moz Pro vs KWFinder vs Long Tail Pro. It’s easy to use and has a variety of features, making it a great choice for both beginners and seasoned SEOs. Great User Interface: The Mangools user interface is simple and easy to use. Long Tail PRO is greater for finding keywords that are easier to rank across various search engines. KWFinder by Mangools is a keyword research tool that will help you find & analyze any keywords that you should rank for. KWFinder vs Keywordtool. The free trial will grant adequate access to the software so that you can test out the application before buying. Ahrefs Keyword Generator 12. If you’re struggling with search traffic, there. KWFinder analysis to see! Keyword research is pivotal in driving your digital marketing campaign, but what’s the best platform to do it? Read this SEMrush vs. ChatGPT for finding seed keyword ideas. Mangools' KWFinder: 220 searches, with month-by-month breakdown. Premium SEO software used to be reserved for big companies with thousands of dollars to spare. KWFinder is a keyword research tool that helps you find long-tail. What’s the difference between AppFollow, KWFinder, and Moz Keyword Explorer? Compare AppFollow vs. Semrush using this comparison chart. Airtable Vs. In this review, I compare SemRush and Ahrefs and which is the best SEO tool. SERPWatcher is a rank tracking tool tracking the overall progress with one key metric with all the most critical data on one screen. Which makes comparing their pricing to Semrush a little more complicated. Get Pricing View Pricing Details. 20!) Visit Mangools. You will get a free trial with all features in just 7 days for the Lite and Standard plans. Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Soovle is a great keyword research tool that allows you to find keywords from 7 platforms (Google search, Amazon, Youtube, Bing, Yahoo!, Answers and Wikipedia) at the same time. Ahrefs: 90 global searches, with no trends data. Figma, on the other hand, is graphic design software. It’s available for any number of sites, and you get access to the drag-and-drop editor, responsive editing, over 30 basic templates,. Ahrefs for keyword analysis. Test KWFinder with. 4. Deciding between KWfinder vs Ahrefs? Unveil their strengths in this comprehensive SEO tool comparison. We offer the best selection of online tools to launch and grow your online business, all. 9. To test how accurate Jaaxy's KQI and SEO scores are, I compared them to results from KWFinder, Long Tail Pro, and Ahrefs. SEO Tester Online for an all-in-one SEO suite. On that front, Semrush has more features and updates their records every day. Raven tools vs AgencyAnalytics; Kwfinder vs Ahrefs; Moz vs WebCEO; Ubersuggest vs Semrush; Long Tail Pro vs Semrush; Ahrefs vs Ubersuggest; Surfer SEO vs Semrush; SpyFu vs Semrush;. 21K subscribers Subscribe 498 views 1 year ago Start. Google Autocomplete 16. It also offers site auditing, analysis of common SEO issues, and keeps a constant track of your SEO. SE Ranking 9. SEMrush offers a more comprehensive range of features, while KWfinder is a more affordable option for keyword research. Ahrefs Review: The Bottom Line. 5. BrightEdge. Most SEOs know it as a “backlink checker” that competes with Majestic, Mangools, Moz, and Semrush. Try KWFinder Trial -- AHRefs $7 trial-- love using KWfinder to get mt keyword difficulty scores and fi. SE Ranking vs. As of today, there are more than 1,350,000,000 keyword ideas in the database. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. 95/month. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. LinkMiner Backlink Analysis Tool. KWFinder has a huge database of keywords. Compare Ahrefs vs KWFinder. NAP is the core element of local business citations (aka listings) across the Internet. io can be a great tool for finding keywords. KWFinder. KWFinder. An audit in economic terms conveys the idea of an evaluation in which case the evaluation is done to see if the company is making reasonable profits or is running at loss. Plus, the app offers free plan migration and a 20% discount while billed annually. Google Keyword Planner 13. But its lowest cost plan starts at $99 per month. Conclusion: Is KWFinder a Good Keyword Research Tool? So, we’ve gone through the pros and cons of KWFinder. KWFinder is a popular keyword tool, which is particularly good for finding long-tail keywords with low. If you’re struggling to decide between Semrush and Mangools, you’ve come to the right place. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate. KWFinder is an easy-to-use keyword research tool bringing thousands of perfect keyword ideas. KWFinder. Generally, the Search Console is used to find which keywords your site already gets traffic from (as well as monitoring site performance, security & other issues). Focusing solely on their keyword research features/capabilities which includes competitors/SERP analysis. Head of Content. Semrush. The results are instant, which would help you save more time in the research process. Site and keyword explorers, a site audit, rank tracker, SERP comparison, and alerts are all included in the basic package, which costs $99 a month. It helps save time for businesses simply by streamlining workflows. Analyze a range of top SEO Software that offer similar benefits at competitive prices. SemrushThe 7 Best Ahrefs Alternatives. 90 per month. TubeRanker using this comparison chart. 1. Both offer. Mangools/KWFinder - Best for Keyword Research. This post is an attempt to make that decision easier for you. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. None of those tools can tell the difference between a SERP where content is ranking well because it has strong factors that Google can see and the extremely common situation where content is ranking well because Google doesn't have anything better to rank for that keyword. Their free tool version. SEMrush. No credit card needed, no strings attached 👍. It is not a relevant metric to evaluate individual keywords. What’s the difference between KWFinder, Keyword Tool, and MediaCoder? Compare KWFinder vs. As for Ahrefs, you can test the waters of this tool for 10 days at the low price of $7. Ahrefs also provides a backlinks monitoring feature that lets you analyze the sites linking back to your own. Mangools KWFinder tool is superior for keyword volumes accuracy & trends over time (especially small low-competition stuff) Ahrefs is generally better for everything else, but comes at a higher cost; Ahrefs have a best-in-class link database. KWfinder uses the benchmarks of Moz (e. , domain authority) and Majestic in its keyword difficulty calculations. Comprehensive Data: It offers excellent data aggregation for keyword analysis. Mangools (KWFinder) Keyword research is the foundation of any successful SEO strategy. Raven tools vs AgencyAnalytics; Ahrefs vs Kwfinder; Moz vs WebCEO; Semrush vs. PricingSo if you pay yearly for the premium plan ($50. Which is more accurate/better?SimilarWeb vs SEMrush; SEMRush vs Ahrefs; SEMRush vs SE Ranking; SEMRush vs Majestic; SEMrush vs AccuRanker; SEMrush vs Serpstat; 2. Unlike Semrush and Ahrefs, KWFinder focuses on keyword research. 95/month. Ubersuggest. From experience Ahrefs is the most accurate and it's basically useless. Asana. 95$, on the other hand, Ahrefs starting plan “Lite” costs 99$. KWFinder will help you find the best low competition keywords that may bring you to the first place in SERPs. Our Ahrefs pricing vs SE Ranking pricing comparison showed that this platform doesn’t have a free trial for the premium subscriptions, which we’ll list below: Lite . Holy crap does SEO change fast so your tools need to as well. Mangools. However, the price tag for using Ahrefs SEO tools is 180$ per month for the Standard. io PricingRead this SEMrush vs. I’ve seen lots of smaller tools try to build their own link index. Both SEMrush and ahrefs give a good-enough estimate of KD, which is right more often than it is wrong. Most other tools in our analysis. Helping You Choose The Right Marketing Tools an e-commerce business, you. Unbounce vs WebFlow: The Ultimate 2022 Review. WooRank offers much fewer tools than recognized leaders like SE Ranking, Ahrefs, or Moz. $129/mo. Ahrefs Mangools (formerly KWFinder) Moz; Free. The pricing and plans of KWFinder can be summarized in the following table:. And it ranks number one among Ahrefs alternatives. Semrush Vs Ahrefs – a detailed review comparing Semrush and Ahrefs. It’s a suite of SEO tools for bloggers that enables you to optimize your content right in the WordPress interface — making it a favorite of many. Affordable: Mangools is one of the cheapest SEO tools on the market. Mangools’ best feature you’ll love: KWFinder. SEMRush’s “Pro” package = $999. Raven tools vs AgencyAnalytics; Ahrefs vs Kwfinder; Moz vs WebCEO; Semrush vs Ubersuggest; Semrush vs SimilarWeb; SEO PowerSuite vs Semrush; Moz vs. io 7. Ahrefs is all-round SEO agency software that offers services in the realm of keyword research, link building, competitor analysis (Here: This feature comes in handy when you’re doing competitor analysis. Keyword Tool Dominator In fact, the GKP provides around 68% fewer average keyword suggestions compared to the paid tools in our analysis. KWFinder. Asana. With this subscription plan, you get one user, you can track upto 5 websites, keep track of 300 keyword rankings each week, crawl 25 domains via Site Explorer, but you can only run 3 daily searches via Keyword Explorer. Yet, KWFinder’s suite of SEO essentials makes it an ideal keyword tool for those. KWFinder. SEMrush includes features for keyword research, site auditing, backlink analysis, and competitor research. Ahrefs rates 4. Keysearch 5. Ahrefs”. Discussions. On the “Stream name” – enter your website name. The only thing I dislike about KWFinder is that the keyword difficulty scores are not automatically calculated for all of the keywords that are related to the term you're searching. Whether you are a seasoned SEO expert or a beginner, choosing the best tools remains relevant at all times. Ahrefs is clearly among the more expensive software options, with packages beginning at $99 per month. Moz Pro for integrations. Learn more with our Semrush review. Sign up here. Moz Pro. KWFinder pricing. 4. My Problems with Both Tools Ahrefs’ Problems: Top 10 (not the top spot): The Ahrefs KD suggests the difficulty to get ranked in the top 10 spots. Run an A/B test . Once you login into your Google Ads account, on the main page menu bar click “Tools & Settings” and click the “Keyword Planner” link. Get Pricing View Pricing Details. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. Ahrefs Keyword Explorer 2. Morningscore. 6:44. Just have a look at the following chart to see how big their keyword database is. It goes way beyond just keyword research and allows you to do site audits, content analysis, and much more. Try GrowthBar. Plus, if users subscribe annually in advance, they can get a considerable discount, saving up to 35%. KWFinder 7. AHREfs’ “Lite” package = $990/year; SEMRush’s “Pro” package = $999. Raven tools vs AgencyAnalytics; Kwfinder vs Ahrefs; Moz vs WebCEO; Ubersuggest vs Semrush; Long Tail Pro vs Semrush; Ahrefs vs Ubersuggest; Surfer SEO vs Semrush; SpyFu vs Semrush;. Basically you just have to test and maybe even run some ads on google with that keyword if it’s an important focus keyword to see what kind of real traffic it has before implementing a strategy. We now have two heavy-hitters on this list — namely SEMrush and Ahrefs. It gives you a SERP preview for your given keyword. Apart from robust SERP ranking tools, this is the best Serprobot competitor in terms of interface and metrics. So really, KWFinder is a pretty good deal when it comes to pricing! The basic plan gives you 100 searches per 24 hours, which is plenty for most people. But is it worth the price? Let’s find it out in our detailed KWFinder review along with a tutorial on how to use it. Focusing solely on their keyword research features/capabilities which includes competitors/SERP analysis. we will closely examine its built-in functionality, pros vs cons, exceptional perks, and pricing system to estimate if the platform lives up to its promises. KeywordTool. Raven tools vs AgencyAnalytics; Kwfinder vs Ahrefs; Moz vs WebCEO; Ubersuggest vs Semrush; Long Tail Pro vs Semrush; Ahrefs vs Ubersuggest; Surfer SEO vs Semrush;. If the KGR is between 0. com 2. See full list on affiliatemarketertraining. The information provided through this website should not be used to diagnose or treat a health problem or disease; it is not intended to offer any legal opinion or advice or a substitute for professional safety advice or professional care. Per Month. We assess its features, usability, and effectiveness to ensure it stands up to the claims. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Basic $29. Mangools vs SEMrush. Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Tagged With: VS. 5/5 stars with 26 reviews. Backlink anchor text — Analyze anchor texts to see. Plus, you can get to most functions and SEO data is 3 clicks or less. If you look at the alternatives, SEMrush cheapest plan is $69. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. Larseo 6. Here. Use “related queries” to find NEW keyword ideas (AND even STEAL business from your competitors) Google Trends can reveal the queries people also search for when they search for your term. Looking for keyword suggestions may be difficult at first because of the number of buttons and functions you have there. KeywordTool. not free Reply. KWFinder. (For example: “iPhone vs.